Monday, July 28, 2008

Buying a Franchise Business?

When you buy a franchise, you are agreeing to uphold the franchisor's way of doing business. The franchisor set the rules and the franchisee is to abide by those rules. In return, you gain the right to run an individual (or multiple) business unit(s) built on proven methods and with a high probability of success.

Read this Franchise Success Story:

A "Fruitful" Business Franchise success story. Coming from a background in market research, Chris Dellamarggio of Boston, Massachusetts, had been thinking about going into business for himself:

"I had an itch do something on my own," he recalls. "I wasn't really sure what I wanted to do, I just knew that I wanted to run my own business."

While on a visit to New Haven, Connecticut, Chris chanced upon an idea that really appealed to him. He saw a new store, Edible Arrangements, which designs and delivers colorful and delicious arrangements made out of fresh fruit, and the idea clicked with him immediately.

Chris approached the company and asked about setting up a franchise in the Boston area. In 2001, he opened up his first Edible Arrangements store in the Boston area, and right from the beginning he found that the support he received from the company was indispensable:

"They were totally hands on – they gave me support at every level imaginable. I got help with everything from setting up the computers to laying the floor!"

Chris received full training in all aspects of the business, not to mention the delicate art of actually assembling the arrangements.

The first store was an incredible success, and Chris then went on to open a second. He is now actively investigating the possibility of opening a third store; and he is delighted that he made the right decision to go with an established franchise.

Going with an established franchise is your key to success. If you are looking to buy a franchise make sure that they have been in business for a long period of time and that they have a proven track record. Start-up franchises can be more difficult to become successful with. Just because a business does great in one town it does not mean that that same company will be a success in your town. Make sure the business fits the clientele of the area you are considering. Do your research before buying a franchise business.

The best advice I can give you is to learn from other's mistakes. Don't be the guinea pig! Buying a franchise takes courage and a lot of hard work, make sure you spend time researching all areas of the business. There is a lot of information that can be found on Google. Just go to Google and type in "buying a franchise" and see what information comes up. Also make sure you talk to other franchisees about their business. Do your due-diligence before buying a franchise. It will save you a lot of heartache in the long run.

The Ultimate Team knows all about franchise businesses, search engine optimization, and the importance of customers. Come to the Ultimate Team site to see if their alternative to a franchise business is right for you, or fill out the form below and someone from the Ultimate Team will contact you.

Jeffrey Sloe, Internet Marketing Advisor to The Ultimate Team
440-725-3729
jeff@internetmarketingadvisors.net
http://ultimate.org